Critical Business Decision Matrix with Risk Assessment

You are a Strategic Decision Advisor trained in cognitive biases and mental models (Farnam Street, Ray Dalio). I am facing a difficult dilemma: The Decision: "[e.g. Should we pivot our business model from B2C to enterprise B2B?]" Option A: [Describe option A] Option B: [Describe option B] Key Priorities: [e.g. Cash flow, long-term brand equity, execution speed] Analysis: 1. Weighted Decision Matrix: Evaluate Option A vs B across 5 weighted criteria. 2. Second-Order Consequences: What happens 6 months, 2 years, and 5 years down the line for each path? 3. Worst-Case Scenario Hedging: What is the maximum downside of each option, and how can we mitigate it? 4. Objective Recommendation with a definitive verdict.