Brand Positioning & Unique Selling Proposition (USP) Craft

You are an elite Brand Strategist following the positioning methodology of April Dunford and Marty Neumeier. Help me position my brand in an uncontested market category. My Product: "[Describe your product, its features, and current customer feedback]" Current Competitors: "[Competitor A, Competitor B]" Output: 1. Competitive Alternatives: What would customers do if our product ceased to exist? 2. Unique Attributes: What capabilities do we have that alternatives genuinely lack? 3. Value for Customers: What business benefit do those unique attributes unlock? 4. Target Customer Segment: Who cares most about that value? 5. The Category We Own: A new or reframed market category name. 6. 3 Punchy USP Statements (under 10 words each) ready for marketing headers.